Gina and I talked after the Earthfest event about how we need to get better at helping people understand how Filigreen is different from other commercial florists. You can find a lot of this out at http://www.filigreen.com/Sustainability.html. The main idea is that Filigreen is, like so many green businesses, going to great lengths to create a product that is as benign as possible.
To paraphrase Filigreen's philosphy, it's amazing that something as natural as a vase-full of flowers can cause so much pain and destruction. Floral industry growing practices, the toxic chemicals that hurt so many species (including homo sapiens), the miles the flowers must travel while cooled by petroleum-based machines, the waste at the floral shop...there's a lot of room for change.
Filigreen is trying to change that in its own small, but deliberate way by partnering with sustainable sources of flowers and floral products, and by supporting local farmers.
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